consumer trends world cup

Consumer Trends: The World Cup

There’s been a lot of controversy about the World Cup of late; biting Uruguayans, corruption within FIFA, refereeing decisions (as always) or lack of domestic support for the tournament. Looking into search trends reveals some insights into domestic and worldwide interest in the nations who’ve hosted or will be future hosts of the tournament. Domestic…

scottish retail international

Retailing in Scotland becomes international?

Will Scotland vote “yes”? Should they and if they do, what might be the economic consequences? These questions are not going to be discussed here! However, what is of greater interest to us at George Bailey is what the shopping landscape might look like if Scotland does go independent. A Squeeze on the sporran Most…

consumer trends furniture

Consumer trends: furniture retailers and tastes in the UK

With the emergence of specialist furniture retailers selling online and through a single or small network of showrooms, the opportunity to buy and thus the supply of ‘furniture online’ has grown. Searches for ‘furniture stores’ (which includes terms like furniture shop and furniture shops) still dominate over searches for ‘furniture online’. Yet the search for…

product range editing

Product range editing or assortment explosion?

Everyone talks about disruption these days and it’s entirely justified. Indeed, in some ways the word understates the real significance of what is happening. A shift in the relationship between supply and demand was already happening ten years ago, before online retail came of age and before the debt crisis emerged. However, these two very…

Sainsbury's customer data driven

Sainsbury’s latest results reveal customer data is at the heart

Why did Sainsbury’s profits rise? A shrewd understanding of the customer lies at the heart of this answer. Sainsbury’s latest results are in. Yesterday, Sainsbury’s reported a rise in its annual pre-tax profit despite the challenging economic situation for the food retail sector (which has recently showed it’s slowest growth in 11 years) where shoppers…

price etail marketing mix

Price: the siren of an etailer’s marketing mix

We’re a nation of shopkeepers. So if technology makes it quick, easy and affordable to open a shop online, then it’s no wonder we have so many etail businesses in the UK. But what strikes us as concerning is the lack of distinguishing propositions between these competing etail businesses. It’s clearly harder to differentiate when you…

consumer trends bookshop

Consumer trends: the relevancy of the bookshop

Consumer trend: what does search reveal about the relevancy of the bookshop? Analysing consumer search trends in the USA and the UK reveal an interesting story with regards to the relevancy of the traditional bookshop as a retail solution. We’re certainly searching less for bookshops in the UK than we were in 2004, though the…

customer loyalty for etailers

Etailer Loyalty schemes – there’s an app for that

If you’re an etailer on a magento or shopify-type platform there are an abundance of apps that allow you to role out a etailer loyalty scheme. They’re almost exclusively currency-based. In other words they use points as a loyalty currency which customers can collect in return for some future reward or discount. Some of them…

Customer retention: stopping the leaky bucket

Customer acquisition and retention – the need to understand

Tech is able to revolutionise retail but some of the thinking around leveraging it remains primitive. I have just become Chairman of George Bailey, a new breed of customer analytics consultancy. Our business involves getting much closer to customers, understanding what they do and don’t want, and leveraging this insight to improve performance. How customer…

marketing personalisation is a two way street

Personalisation is a two-way street

We saw this story on Linked In and wondered what all the fuss was about. It was the one about Ryan Gosling and the way you walk about your business. In short, the article talks about relationship building power. It talks about how a personal and authentic story about Ryan Gosling’s childhood made the author of…