Press Release: Desperately seeking loyalty…

Company name: George Bailey For immediate release: 17th Nov 2014 Desperately seeking loyalty from increasingly disloyal customers Retail has never been as fiercely competitive as it is today. And customers have never had so much choice. Retailers have never before so needed their customers to be loyal, but customers have never had so little reason…

loyalty in foodservice retail

Customer Loyalty in Foodservice Retailing – UK Oct ’14

Compared with traditional retail, players in the eating out market have the hardest task in driving loyalty. A mere 37% of consumers we spoke to said they eat out regularly at the same restaurant, pub or fast food outlet. While many of us don’t like change, this is less true when it comes to eating…

loyalty in beauty & well-being retail

Customer Loyalty in Beauty and Well-being Retailing – UK Oct ’14

Consumers are more loyal to beauty and well-being retailers than they are to fashion retailers. But retailers still need to find compelling ways to make sure we buy the brands and products they stock from their stores vs. the competition. We conducted research into loyalty in beauty and well-being retailing, to understand what retailers need to…

loyalty in fashion retail

Customer Loyalty in Fashion Retailing – UK Oct ’14

There is no sector of retail that has the plethora of choice seen in fashion. This is a buyers market where if the retailers cannot deliver exactly what the customer wants (right style, right colour, right size etc) the guy next door will. The intensity of this competition is what makes the UK fashion market…

loyalty in grocery retail

Customer Loyalty in Grocery Retailing – UK Oct ’14

Loyalty in grocery retailing has never been so elusive. Retailers have never before needed loyalty so badly, and customers have never been so reluctant to comply. There has never before been so much genuine choice and shoppers are taking advantage. Against this background we conducted research to establish the essence of loyalty and what retailers…

customer loyalty across UK retail sectors

Profiling customer loyalty across UK retail sectors

We recently conducted research with over 1200 UK shoppers to better understand customer loyalty across UK retail sectors. Our findings revealed the challenges faced by fashion and food service retailers in particular. We become increasingly disloyal the more experiential the shopping experience becomes. For example, the proportion of people who are core shoppers (i.e. they have…